Case studies

It’s always nice to hear first hand what makes a company like ours one that a company like yours would want to work with.

We have handpicked a few of our best clients’ stories where we’ve helped them put their heart and soul into making Payroll Giving something to be proud of within their organisations. The Payroll Giving Team worked alongside them all the way – supporting them however they needed us to; be that providing creative ideas, checking terminology or simply helping them in the delivery of their message.

There’s no “one size fits all” when promoting Payroll Giving, so if you want to do something great like they have then please get in touch and we will help you find the right approach to suit your organisation.


Time Out introduced the payroll giving scheme in April 2017 for employees in their London office and in less than 2 years have already been awarded with a Gold Quality Mark for their achievements in having more than 10% of the workplace giving from their pay.

They felt that the scheme matched their beliefs in wanting to offer each and every one of their employees the choice of being able to ‘give back’ but more importantly being able to give to who they wanted to and with the flexibility and benefits the scheme offers.

Time Out’s approach in promoting the scheme has been very welcoming and open, they have allowed us to directly engage with their employees which gives the staff a personal experience and allows us to get to know the workplace.

On the launch in April 2017, we raised more than £5k (annually) for various different charities in just one day! This was due to the support and leadership that was shown from all parts of the business. To thank their employees for taking part on the day there were lots of treats on offer as well as a Luxury Hamper raffle prize that made one employee very happy!

Time Out have become very involved in all things payroll giving and are also now supporting the scheme for #GivingTuesday which is a well recognised, national campaign run every year. This campaign is promoted heavily on all social media platforms and raises awareness to giving back which sits perfectly within their ethos.

Since the launch we have been back in the office (and will continue to do so every year) and are now on the way to reaching a Platinum award for 2019 with more than 20% of staff on the scheme. The team here are full of enthusiasm towards the scheme and its benefits and will continue to promote the scheme and its values in their workplace!

“Time Out and our employees value social responsibility and having a positive impact on others and our surroundings. Payroll Giving empowers our employees to give back to the charities that mean the most to them, in a simple and efficient way.” Georgina Russell – HR Advisor have had a strong scheme for a number of years now. Their promotions have always been fun, tongue-in-cheek, creative, focused and led from the top. This has resulted in over 15% of their workforce giving from their pay to hundreds of charities every month, raising thousands year on year.

ASOS enhance their scheme by adding money to first timers’ donations and have achieved the Platinum Level Government Payroll Giving Quality Mark over consecutive years, plus a number of other awards such as “Best use of Payroll Giving” at the Institute of Fundraising (IoF) National Awards.

ASOS also run “the Big Charity Whip Round” for the ASOS Foundation; an additional way to allow staff to give from their pay which raises over £300 a month currently, just from donating the odd pennies off people’s pay packet!

“Giving to charity is at the heart of our organisation and our employees care that we care. At ASOS we want to give colleagues the flexibility, choice, and support – which is exactly what Payroll Giving does. They choose who they want to give to, and we make it as easy and efficient as possible. Being able to do this is a really nice part of the job!” Louise McCabe – Head of Corporate Social Responsibility ASOS.

UKTV Media Ltd re-launched their Payroll Giving scheme back in 2011 after several years of low uptake. It was agreed that using their weekly all-staff meetings was the best platform to spread the word across the company, so that was the core focus of their promotion.

Over the years, UKTV has invited guest charities to come in and present, encouraged its people to donate to the company’s ‘Charity of the Year’ via the Payroll Giving scheme, and created initiatives by which the company topped up people’s donations in their first month of payroll giving.

UKTV have increased their uptake continuously and consistently since the re-launch, now culminating in a fantastic 25% of employees giving in this way, making them one of the few employers in Britain who have just been awarded a “2016 Platinum Government Payroll Giving Quality Mark”.

“Promoting Payroll Giving has been positive and successful for us from the outset. With help from The Payroll Giving Team, we devised a strong communication plan to promote the scheme internally, and have been able to build up our engagement level every year. The scheme provides a simple and convenient way for UKTV’s people to donate to a cause they care about, enabling us to raise tens of thousands of pounds for an incredibly wide range of charities. We are very proud of how our employees have embraced this way of giving.” Meridith Goodman – HR Manager, UKTV


The Entertainer has a very strong ethos of giving within the company. They introduced Payroll Giving, championed by MD Gary Grant, because they felt that the scheme embodied their belief that they, as a workforce, could do something truly wonderful for charity.

Currently at whopping a 50% employee uptake across the business there have been a huge variety of approaches taken when promoting this method of giving.

They have: matched donations, invited MPs into stores on their scheme’s first anniversary, run a cake bake-off, sent thank you cards to those giving, arranged for some of their payroll-giving employees to visit Great Ormond Street Hospital, translated scheme materials into Polish, promoted the scheme at Store Manager Conferences and during employee training sessions… that’s not all, but I think you get the point!

Needless to say that through this immense amount of activity they have achieved phenomenal things for charity, as well as lots (and lots) of Awards and recognition for their efforts.

In 2016 their social media campaign, celebrating #5yearsofgiving was a huge success in engaging more staff with the scheme and raising awareness – helping them move from 45% to 50% uptake.

They are true pioneers in the movement toward a better way of giving to charity; not only by setting high expectations internally, but by actively encouraging other companies to follow their lead through their extensive support of the Geared for Giving campaign.

“It’s so important to us that we, as an organisation, are doing what we can to make a difference in the world, and that our employees are empowered to do this whilst at work. We are all able to do something great and we want our employees job to feed into that feeling, not limit it. Those who join the Entertainer are joining others in having a positive impact on other people’s lives and we hope they are inspired to do this throughout the rest of their lives.” Jon Savage – Head of People, The Entertainer

Clydesdale & Yorkshire Banks, like many employers, offered this type of giving for some time before asking for help in promoting it. It didn’t make sense why their (very generous) workforce didn’t seem engaged.

With just 70 people out of 10,000 (odd) joining the scheme, following a mail out to all staff, they sought consultation. They undertook some very successful pilot visits to specific branches, where we promoted the scheme directly to staff in their workplace. Seeing the high level of response from employees to this approach, CBYB decided to roll this out to all locations in this way.

10 years on and they have raised nearly £2 million for charity, have over 20% of staff giving from pay (the highest of all high street banks) and have won national awards!

Payroll Giving has also contributed hugely toward the £3.8 million (and counting) they’ve raised for their charity partner, Hospice UK, with roughly a quarter of all givers choosing Hospice UK as a charity they want to support.

This just goes to show that a strategic approach can make Payroll Giving an integral and essential part of any corporate-charity relationship, and a wonderful addition to any CSR programme.

“I have personally been overseeing Payroll Giving within the Banks for the last 10 years and it’s a great feeling to know that, in that time, we have become leaders in our sector with one of the highest Payroll Giving uptakes all high street banks. Although there have been many business benefits to running this scheme, like awards, it’s really just about the fact that it makes us all feel good and makes it easy to do something nice for a good-cause, so it’s win-win and something we hope to offer for many years to come.” Jacqui Atkinson – Community Affairs Manager, Clydesdale & Yorkshire Banks


We’ve also asked the charities what they think about the income they receive from Payroll Giving, so you know why they work with us too!



“Payroll Giving is important to Cancer Research UK for so many reasons. Our supporters fund pioneering research into the prevention, diagnosis and treatment of all types of cancer, helping to save millions of lives in the UK and worldwide. The research projects we fund often span many years and Payroll Giving is great because it provides a regular source of income, allowing us to plan ahead and commit to long-term funding. Every year, our Payroll Givers donate a massive £3.6 million, which is enough to fund a research group at our prestigious Cambridge Institute for over one year. Working with the Payroll Giving Team enables us to reach people from across the UK, helping us to grow our supporter base and accelerating our progress to beat cancer sooner.” Sophie King – Senior Marketing Executive (Individual Giving), Cancer Research UK