Case studies

It’s always nice to hear first hand what makes a company like ours one that a company like yours would want to work with.

We have handpicked a few of our best clients’ stories where we’ve helped them put their heart and soul into making Payroll Giving something to be proud of within their organisations. The Payroll Giving Team worked alongside them all the way – supporting them however they needed us to; be that providing creative ideas, checking terminology or simply helping them in the delivery of their message.

There’s no “one size fits all” when promoting Payroll Giving, so if you want to do something great like they have then please get in touch and we will help you find the right approach to suit your organisation.

After Motorpoint held a recent engagement survey with employees, they learned that people wanted to ‘give more back to the charities that they really cared about’. Motorpoint engaged the services of The Payroll Giving Team to offer our team a flexible and cost effective way to give to the charities that they love.

They’ve had a fantastic first campaign and are very proud to announce a 15% uptake, donating more than £10,000 (annually) and we have further visits planned across our sites.

Motorpoint were also very excited to qualify for the Gold Level Government Payroll Giving Quality Mark for 2019!

Communication has been key to the success of this campaign; they sent out fun pictures of Directors showcasing their chosen charities with our bespoke Payroll Giving board, and did the same with all team members. They continue to share photos through internal communication channels and social media.

The uptake has been extremely positive and the team are very excited about the scheme. Motorpoint love that it fits perfectly with their values; making team members’ happy and proud. It also allows them to be supportive of the causes they really care about.

Mindshare UK have been promoting Payroll Giving to their employees since since 2007. Visits involve us going to their Head office bi-annually, as well as when they get any ‘new starters’.  Communications are sent out before our events are the foundation of the success of our promotions as they go out across ALL possible internal channels (I.E. emails, posters, intranet updates, and even newsletters!).

Additionally, senior level cross-company support always ensures the event is a success; all our visits will include a free coffee and cake for all new joiners (as a thank you from Mindshare) as well as raffles and other incentives to engage to really get people interested in our presence.
It’s a really laid-back approach – we are now seen as part of the ‘family’ by many and welcomed back at every opportunity: It’s a relationship The Payroll Giving Team really treasure.
In 2019 Mindshare topped the ‘Quality Mark charts’ by achieving a DIAMOND level award for the first time ever, joining the few elite UK employers who have also achieved this.
The Mindshare Payroll Giving scheme has raised over £114,000 since it’s launch, benefiting more than 110 different charities! Definitely something to be celebrated and aspired to!
“Mindshare is delighted to offer Payroll Giving to its employees, enabling them to support their chosen charities directly through their pay, tax efficiently. Receiving the Diamond Quality Mark highlights the high percentage of employees who want to make a difference, and working with The Payroll Giving Team makes it easy for businesses to offer this option.” – Jennifer Healy – Chief Talent Officer


Linklaters LLP is a leading Global Law Firm with roughly 1750 employees who engaged The Payroll Giving Team’s services to help grow the uptake on their existing scheme and revive employee interest.

They currently boast over 200 people actively giving each month – 12% total uptake – and are in line for another Gold Payroll Giving Quality Mark this year.

Visits are organised for the London twice a year in their restaurant; these are championed by their Senior/ Director Level team as well as their CSR team in advance, which really helps get people out of their seats to attend the event.

A huge motivator for employees is that Linklaters also offer a ‘one off’ company donation on top of the employees contribution, if they get involved on the day of the event, as well as a fantastic raffle and other treats! For example, the 2018 Christmas event included Christmas cupcakes, mince pies, the raffle (which included a hamper worth £100!) and a Payroll Giving related quiz!

The firm used TV screens  around the building to feature quotes from existing givers and to advertise the event, and afterwards the Communications Team send out company wide “Thank You” messages to ensure everyone knows what a huge impact the day’s event had for charities.


Time Out introduced Payroll Giving to their London office team in April 2017, and in less than 2 years have already been awarded with a Gold Quality Mark for their achievements in having more than 10% of the workplace giving from their pay.

The scheme matched their company ethos around giving, and it was important for them  wanting to offer each and every one of their employees the choice of being able to ‘give back’ but more importantly being able to give to who they wanted to and with the flexibility and benefits the scheme offers.

During the launch, we raised more than £5000 (annually) for various different charities in just one day!  To thank their employees for taking part on the day there were lots of treats on offer as well as a raffle to win a luxury hamper.

Time Out are also now supporting the scheme for #GivingTuesday which is a well recognised, national campaign run every year. This campaign is promoted heavily on all social media platforms and raises awareness to giving back which sits perfectly within their ethos.

Since the launch we have been back in the office (and will continue to do so every year) and are now on the way to reaching a Platinum award for 2019 with more than 20% of staff on the scheme. The team here are full of enthusiasm towards the scheme and its benefits and will continue to promote the scheme and its values in their workplace!

“Time Out and our employees value social responsibility and having a positive impact on others and our surroundings. Payroll Giving empowers our employees to give back to the charities that mean the most to them, in a simple and efficient way.” Georgina Russell – HR Advisor have had a strong scheme for a number of years now. Their promotions have always been fun, tongue-in-cheek, creative, focused and led from the top. This has resulted in over 15% of their workforce giving from their pay to hundreds of charities every month, raising thousands year on year.

ASOS enhance their scheme by adding money to first timers’ donations and have achieved the Platinum Level Government Payroll Giving Quality Mark over consecutive years, plus a number of other awards such as “Best use of Payroll Giving” at the Institute of Fundraising (IoF) National Awards.

ASOS also run “the Big Charity Whip Round” for the ASOS Foundation; an additional way to allow staff to give from their pay which raises over £300 a month currently, just from donating the odd pennies off people’s pay packet!

“Giving to charity is at the heart of our organisation and our employees care that we care. At ASOS we want to give colleagues the flexibility, choice, and support – which is exactly what Payroll Giving does. They choose who they want to give to, and we make it as easy and efficient as possible. Being able to do this is a really nice part of the job!” Louise McCabe – Head of Corporate Social Responsibility ASOS.

UKTV Media Ltd re-launched their Payroll Giving scheme back in 2011 after several years of low uptake. It was agreed that using their weekly all-staff meetings was the best platform to spread the word across the company, so that was the core focus of their promotion.

Over the years, UKTV has invited guest charities to come in and present, encouraged its people to donate to the company’s ‘Charity of the Year’ via the Payroll Giving scheme, and created initiatives by which the company topped up people’s donations in their first month of payroll giving.

UKTV have increased their uptake continuously and consistently since the re-launch, now culminating in a fantastic 25% of employees giving in this way, making them one of the few employers in Britain who have just been awarded a “2016 Platinum Government Payroll Giving Quality Mark”.

“Promoting Payroll Giving has been positive and successful for us from the outset. With help from The Payroll Giving Team, we devised a strong communication plan to promote the scheme internally, and have been able to build up our engagement level every year. The scheme provides a simple and convenient way for UKTV’s people to donate to a cause they care about, enabling us to raise tens of thousands of pounds for an incredibly wide range of charities. We are very proud of how our employees have embraced this way of giving.” Meridith Goodman – HR Manager, UKTV


The Entertainer has a very strong ethos of giving within the company. They introduced Payroll Giving, championed by MD Gary Grant, because they felt that the scheme embodied their belief that they, as a workforce, could do something truly wonderful for charity.

Currently at whopping a 50% employee uptake across the business there have been a huge variety of approaches taken when promoting this method of giving.

They have: matched donations, invited MPs into stores on their scheme’s first anniversary, run a cake bake-off, sent thank you cards to those giving, arranged for some of their payroll-giving employees to visit Great Ormond Street Hospital, translated scheme materials into Polish, promoted the scheme at Store Manager Conferences and during employee training sessions… that’s not all, but I think you get the point!

Needless to say that through this immense amount of activity they have achieved phenomenal things for charity, as well as lots (and lots) of Awards and recognition for their efforts.

In 2016 their social media campaign, celebrating #5yearsofgiving was a huge success in engaging more staff with the scheme and raising awareness – helping them move from 45% to 50% uptake.

They are true pioneers in the movement toward a better way of giving to charity; not only by setting high expectations internally, but by actively encouraging other companies to follow their lead through their extensive support of the Geared for Giving campaign.

“It’s so important to us that we, as an organisation, are doing what we can to make a difference in the world, and that our employees are empowered to do this whilst at work. We are all able to do something great and we want our employees job to feed into that feeling, not limit it. Those who join the Entertainer are joining others in having a positive impact on other people’s lives and we hope they are inspired to do this throughout the rest of their lives.” Jon Savage – Head of People, The Entertainer

Clydesdale & Yorkshire Banks, like many employers, offered this type of giving for some time before asking for help in promoting it. It didn’t make sense why their (very generous) workforce didn’t seem engaged.

With just 70 people out of 10,000 (odd) joining the scheme, following a mail out to all staff, they sought consultation. They undertook some very successful pilot visits to specific branches, where we promoted the scheme directly to staff in their workplace. Seeing the high level of response from employees to this approach, CBYB decided to roll this out to all locations in this way.

10 years on and they have raised nearly £2 million for charity, have over 20% of staff giving from pay (the highest of all high street banks) and have won national awards!

Payroll Giving has also contributed hugely toward the £3.8 million (and counting) they’ve raised for their charity partner, Hospice UK, with roughly a quarter of all givers choosing Hospice UK as a charity they want to support.

This just goes to show that a strategic approach can make Payroll Giving an integral and essential part of any corporate-charity relationship, and a wonderful addition to any CSR programme.

“I have personally been overseeing Payroll Giving within the Banks for the last 10 years and it’s a great feeling to know that, in that time, we have become leaders in our sector with one of the highest Payroll Giving uptakes all high street banks. Although there have been many business benefits to running this scheme, like awards, it’s really just about the fact that it makes us all feel good and makes it easy to do something nice for a good-cause, so it’s win-win and something we hope to offer for many years to come.” Jacqui Atkinson – Community Affairs Manager, Clydesdale & Yorkshire Banks


We’ve also asked the charities what they think about the income they receive from Payroll Giving, so you know why they work with us too!



Cancer Research UK has been working in partnership with The Payroll Giving Team to promote Payroll Giving for many years.

Payroll Giving is important to Cancer Research UK for lots of reasons. Every year, around 360,000 people will be diagnosed with cancer in the UK. While 10-year cancer survival in the UK has doubled in the last 40 years, we still have a long way to go.

Cancer Research UK is the world’s largest independent funder of cancer research and has played a role in developing 8 of the world’s top 10 cancer drugs. We receive no Government funding for our work and so rely on the generosity of our supporters.Our supporters help fund pioneering research into the prevention, diagnosis and treatment of cancer, helping to save millions of lives in the UK and worldwide.

The research projects we fund often span many years and Payroll Giving is great because it provides a regular source of income, allowing us to plan ahead and commit to long-term funding. Plus, because Payroll Giving is the most tax-efficient way to give, donations can go further, enabling us to fund even more life-changing research.

Every year, our Payroll Givers donate enough money to fund a research group at our prestigious Cambridge Institute for over one year. Working with the The Payroll Giving Team enables us to reach people from across the UK, helping us to grow our supporter base and accelerating our progress to beat cancer.

We are grateful to The Payroll Giving Team for their continued commitment to Payroll Giving, and for being part of our mission to bring forward the day when all cancers are cured.